Michelle Hussain - Experience Design

CEBCelebrates is a global employee engagement week comprised of social events, activities, competitions, and surprises for staff. Each year takes on a different theme that supports an overarching corporate message and serves as the throughline for all communication and activities. We scaled the creative across a variety of experiences, including environmental design, interactive online games, and video. Each theme also comes with its own unique vocabulary for discussing the role staff plays and the activities they partake in. For example "Spy Games," turned all staff members into secret undercover agents who were pitted head-to-head in a series of competitions (intelligence quizzes, scavenger hunts, and a video contest); and at the end of the week, everyone attended a "Top Secret Affair," to celebrate the successful completion of their missions.

Creative Exploration